Global Market Research Firm Enhances Government Insights into Trade Activity
Trade plays a critical role in driving economic growth, and governments must closely monitor it to make informed policy decisions. While tracking industries that physically ship products abroad is relatively straightforward, capturing data on service industries or sectors offering products remotely (such as SaaS or streaming services) presents a greater challenge.
In collaboration with Ipsos, a leading global market research firm, Glass.AI leveraged its advanced AI-powered language understanding technology to address this issue. The AI scanned the web for indicators of businesses being active in specific countries—such as local offices, employees, customers, press releases, or job advertisements—building a robust sample frame of businesses to contact for surveys.
By classifying businesses into relevant product or service categories, Ipsos and Glass.AI provided government trade departments with crucial insights into international activity that is often difficult to detect. This collaboration enabled multiple surveys to be conducted, offering a more nuanced understanding of trade patterns and helping governments make better-informed decisions about the global market landscape.
