Streaming Service Enhances Strategic Planning with a Comprehensive Market Ecosystem View
The music and podcasting industries are dynamic and constantly evolving, making it challenging for companies like Spotify to stay ahead. With the industry’s complexities and lack of clear definitions, Spotify recognised the need for a more detailed understanding of the ecosystem it operates in to inform its strategic planning.
To address this, Spotify worked with Glass.AI to create an industry-specific knowledge graph tailored to the music and spoken word markets. Starting with key players—such as artists, record labels, and podcasters—Glass.AI's AI-driven research capability mapped out the intricate web of relationships within the industry.
The knowledge graph expanded beyond these primary entities, capturing the roles of distributors, studios, session musicians, publishers, and other critical services. This holistic view enabled Spotify to explore targeted questions, such as identifying independent artists and uncovering companies offering podcasting solutions for enterprise markets.
By leveraging these insights, Spotify was able to deepen its strategic planning efforts, gaining a clearer, more comprehensive picture of the industries shaping its future.
