Engineering Firm Monitors Competitive Landscape during Pandemic
As one of the industries most affected by the Covid-19 crisis, the aerospace sector faced unprecedented challenges. Rolls-Royce, a leading FTSE 100 engineering company, sought a deeper understanding of the evolving competitive landscape and how other companies were navigating the crisis. Traditionally reliant on manual research, Rolls-Royce found that the rapidly evolving landscape outpaced this approach.
To gain a comprehensive, real-time view of the sector, Rolls-Royce leveraged Glass.AI’s large-scale language understanding AI. This research capability monitored relevant news sources, competitor website updates, social media activities, job listings, and patent filings, providing a continuous stream of insights into the industry's response to the pandemic.
Rather than focusing solely on the negative news that dominated headlines, Glass.AI’s analysis identified emerging technologies and innovations being employed by competitors to recover and adapt. By cross-referencing multiple data sources—such as job listings tied to developments in the news—the AI provided a robust understanding of the specific actions competitors were taking.
Through this detailed analysis, Rolls-Royce gained critical insights into new technologies that aircraft manufacturers were discussing and implementing, offering a clearer picture of the direction the industry was taking on its road to recovery.
