Global Insight into Technology Adoption for Professional Services Firm
The marketing team at PwC, a leading global professional services firm, sought to uncover how companies and industries worldwide were adopting immersive technologies like virtual reality (VR) and augmented reality (AR). While traditional business databases could list companies in the VR and AR space, PwC needed a deeper understanding of how these technologies were being applied across various sectors and regions.
To meet this challenge, PwC partnered with Glass.AI, leveraging its cutting-edge AI and natural language processing capabilities. Understanding the context in which immersive technologies were mentioned allowed the system to differentiate between companies developing VR and AR technologies and those utilising them in innovative ways. The AI gathered evidence from diverse sources, including case studies, quarterly reports, blogs, and partner information, giving PwC a detailed and nuanced understanding of VR and AR adoption across different industries.
By analysing the extensive digital presence of companies online, Glass.AI provided a comprehensive view of the business use cases for immersive technologies. This method revealed valuable insights that would typically be missed by standard data sources.
This collaboration enabled PwC to identify key trends and leaders in the immersive technology space, providing them with the strategic insights needed to guide their clients effectively.
