Investment Promotion Agency Strengthens Foreign Investment Strategy
Invest Ottawa, a leading investment promotion agency in Canada, needed to attract foreign investment to boost regional wealth and create jobs. Traditionally, their approach relied on fragmented data and expert networks, providing only anecdotal insights that often confirmed what they already knew.
To overcome these limitations, Invest Ottawa partnered with Glass.AI to gain a comprehensive understanding of the region's economy. By analyzing the digital footprint of local businesses, Glass.AI's advanced AI technology mapped the tech ecosystem in Ottawa. This provided a robust, data-driven picture of the region’s strengths, allowing Invest Ottawa to compare its capabilities against global competitors and highlight Ottawa’s unique assets.
By delving into the activities and growth indicators of thousands of companies, Invest Ottawa was able to fine-tune their marketing messages, as well as target international businesses more effectively. This data-backed strategy equipped the agency to present a compelling case for foreign investment, showcasing the region’s competitive edge in the global marketplace.
