Track companies on topics, signals and activities
A leading Aerospace company wanted to understand the competitive landscape and get a sense of how the market was reacting to recent challenges. In particular, the company was interested in monitoring the activities of its competitors around emerging technologies. glass.ai monitored thousands of news, competitor websites and sector sources to build a detailed picture of key developments, technologies and innovations developed by the competitors. Our AI research capability picked up on a regular basis relevant signals like product launches, joint ventures, customer wins, new partnerships, greenfield investments, key hires and other indicators.
A leading investment promotion agency in Canada needed to develop programs and initiatives to attract foreign investment and increase the wealth and jobs in the region. The agency had to research and monitor its tech ecosystem and gather robust evidence about the capabilities of the region. Our AI has mapped the entire economy of the region and monitors selected sectors, going deeper into the activities and ‘growth signals’ of thousands of companies. The results are used to fine-tune the marketing messages. Our AI research capability is also helping the agency identify relevant targets abroad.
The inside sales team at a global SaaS company needed to gather specific data points or ‘signals’ from publicly-listed targets. The team knew that these data points would lead to higher conversation rates but the data couldn’t be collected manually or via existing sales intelligence tools. glass.ai deep-crawled thousands of investor relations websites, annual reports and quarterly earnings on a monthly basis to uncover the relevant evidence. The results were delivered directly to the business development representatives (BDRs), accelerating their go-to-market efforts and providing valuable context to approach and engage with B2B targets.