Nasdaq Listed SaaS Company

The inside sales team at a global SaaS company needed to gather specific data points or ‘signals’ from publicly-listed targets. The team knew that these data points would lead to higher conversation rates but the data couldn’t be collected manually or via existing sales intelligence tools. glass.ai deep-crawled thousands of investor relations websites, annual reports and quarterly earnings on a monthly basis to uncover the relevant evidence. The results were delivered directly to the business development representatives (BDRs), accelerating their go-to-market efforts and providing valuable context to approach and engage with B2B targets.


 

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