US Enterprise Software Company
The go-to-market team (GTM) at a large enterprise software company wanted to perform a deep segmentation of its client base to feed into its annual strategic review and help prioritise the upsell efforts. To achieve this glass.ai performed an ‘x-ray’ of around ten thousand accounts, reading all publicly available content about each company and using our AI language models to build a granular categorisation of the accounts and their activities. With this data and insights about existing clients, our AI capability was then able to identify ‘lookalike’ prospects across different countries.