Tracking at Scale Unique Data Points for Go-To-Market, Sales and Marketing Teams.

Written By Sergi Martorell

All sales and marketing teams do manual research to better understand their customers. It's necessary, but it takes away valuable time spent with clients.

Every company has their unique set of data that helps inform their Ideal Customer Profile (ICP) and when the right time to reach out is.

This is where B2B corporates get most excited about glass.ai - we can help automate this manual research at scale.

We are talking about data you typically can't get in company databases or sales intelligence tools. It lives in various corners of the web (company websites, reports, news, social media, government or sector sources, job boards, etc.).

We are helping automate some very interesting research on growth signals and other bespoke indicators on millions of companies. For example, a Fortune 500 bank in the US is using our AI to monitor key insights on millions of small and medium-sized companies. This has led to:

  • 2x increase in bookings AND higher spending when insights are present.

  • Significantly lower delinquency rates over time for companies with insights present.

Read more on how you can do this with our AI here.

Sergi Martorell
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